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What personal data do we collect?

See collection
W h a t   c a n   y o u  d o   t o   p r o t e c t  y o u r   p e r s o n a l   d a t a?

We will never ask you to confirm any bank account or credit card details in writing or via email.  If you receive an email or any other written communication claiming to be from us, asking you to provide this data, please ignore it and do not respond.

If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.

If you create an account with us, you must keep your password private and avoid using the same password for multiple online accounts. Any password created should be at least 8 characters long and must include at least one upper case letter, one lower case letter and one symbol. We recommend regularly changing your password, which you can do within your account.


Privacy Policy

1. What does this Privacy Policy cover?

At Serendipity Flowers, your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously.

This privacy policy covers personal data collected by Serendipity Flowers through the consumer Websites at the domain names www.serendipityflower,, as well as any of our consumer apps (e.g. voice ordering apps), mobile websites, and other related subdomain websites and services (collectively, the “Websites”). The term Websites also covers the collection of personal data throughSerendipity’s direct mail or coupon campaigns, telephone sales or through social media channels.

Our privacy policy explains the following key topics listed below, as well as many other topics:

  • What personal data we collect and how we collect it

    • Personal data you provide when you purchase from us

    • Personal data obtained when you use our Website

    • Personal data obtained if you contact us

  • How we use the personal data we collect from you

    • To fulfill your order

    • For customer care

    • For marketing

    • For internal business purposes

  • Our lawful basis for processing your personal data

Our goal is to keep this privacy policy up to date and, therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy to the extent required by applicable laws.

We collect personal data from you whenever you interact with our Websites, including when you make purchases, when you browse our Websites, when you use our services or when you sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order.

The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data in Clause 8.

Personal data you provide when you purchase from us

  • Your contact details you provide when placing your order, including name, title, billing address, telephone numbers and e-mail address

  • Recipient and delivery details you provide when placing your order, including name, address, contact telephone numbers, delivery instructions and email address

  • The occasions for which you purchase our goods and services such as birthdays and anniversaries

  • Any personal data contained within the card message (e.g., names and birthdays)

  • Details associated with the products you order

  • Details of the services you purchase or subscribe to (e.g., Interflora Delivery Pass)

  • When you make a purchase, your payment card details (in accordance with payment card industry standards)

  • Your communication and marketing preferences including delivery updates and notifications

Additional Personal Data provided through the “My Account” feature

  • Customer title, name, preferred name, telephone number and type, email address, email address type and postal address

  • Recipient title, name, preferred name, telephone number, email address and postal address

  • Any stored payment card details (in accordance with payment card industry standards)

  • Gift card balance details

  • Stored delivery instructions including any preferred florists

Additional Personal Data obtained when you use our Websites

  • Details of your online browsing activities on our Websites such as the pages visited and the parts of the Websites used

  • Details of the type of device used to access our Websites, your device IP address, and your device location

Additional Personal Data obtained through contact with us

  • Details of your interaction with emails that we send you including links that you click and emails that you open

  • If contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses (including any recorded telephone calls)


Our Websites are not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when placing an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14.

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